“RO culture speaks of profesionalism. Its tokens of culture demand a certain respect. They offer themselves as authority. They teach, but not by inviting questions.” (Lessig 84)
Like Michael has already pointed out on his blog post, the dichotomy between Read Only and Read/Write culture Lawrence Lessig portrays in Remix: Making Art and Commerce Thrive in a Hybrid Economy is a flawed one.
For me, the final breakdown of Lessig’s definitions of RO and R/W occur when he mounts an apologia for some places in our society that necessitate Read Only content. RO culture, Lessig writes, “is critically important, both to the spread of culture and to the spread of knowledge. There are places where authority is required” (85).
So what are his ironclad examples?
Guidelines for administering medicines.
Flight plans on commercial jetliners.
Um. All of those examples, while content created by “professionals” or “authorities” in their field (84), quickly reveal the very collaborative remix qualities from which Lessig tries to protect them.
For example, what texts carry more power than legislative documents? Very few. But legislators draw up laws with input from other elected officials, advocacy/lobbyists/special interest groups, lawyers, and political constituents. Congressional law does not live “on a wiki,” but it also does not appear on stone tablets from a higher authority. Frequently it mashes up pieces of other laws piecemeal. This (often frustrating) process requires several hundred elected officials to make laws, but hardly ever original material from scratch.
The example of writing guidelines for medicine dosing seems less Read Only than Congressional law, but not for people who see the underbelly of pharmaceutical research and development. We trust the dosing information on the Tylenol bottle we give our children, but even so we must take into account what we know about our own child’s health, weight, and previous history with the drug. Additionally, the research that goes into such guidelines changes over time and medicines are frequently pulled from the market when we know more. Hardly a great example of unwavering authority.
Finally, flight plans, like Congressional laws, take into account a tremendous amount of data in order to plot an ideal route. But ultimately, pilots and flight crew can and should have the power to improvise and respond to new information. It may be tough to make that argument with the ongoing mystery of Malaysia Air Flight 370, but it doesn’t change the fact that Lessig’s three supposed best examples of firm RO culture are neither as authoritative nor as unremixed/remixable as he indicates in his book.
In short, traditional content providers and artists are already complicit in remix culture.
A more compelling argument Lessig makes in Remix: we must reimagine our relationship to R/W cultural practices and habits because the change has already come. College-aged students and their younger siblings have never experienced a world without highly visible remixes. If companies and lawmakers cannot figure out how to benefit from and encourage the current and continuing trend of remix/collaboration/R/W creation, the future is indeed dire. But not for the reasons they say it is.