As technology becomes more widely accessible, the aesthetic of the web changes. When the web was young, websites included flashy banners, beeping icons and dancing babies, simply because they could. People were showing off the ways that they could use the technology available to them, and this was considered aesthetically pleasing. Once everyone was able to use these objects of flare, however, their aesthetic value dropped significantly. Now coming across a website that does something as simple as play music (without permission) is considered accosting.
Somewhat paradoxically, the web has adopted a simpler, cleaner aesthetic now that everyone has the ability to make things as garishly flamboyant as they desire. In 2007, myspace pages frequently featured custom themes and backgrounds that people used to express both their individuality and their many interests. But now, most twitter and facebook pages opt for uniform designs that only distinguish themselves from one another with one self picture.